+ About The Brand: Ellinor's mission with Ljuskompassen is to improve the well-being of both humans and animals, through healing, massage and other holistic methods.

+ Project Overview: I was hired to take photos for the launch of her business, while also helping with brand strategy and messaging for her social media. The goal was to create visuals and content that attract her dream clients and clearly communicate her message.

+ The Result: The strategy and visuals successfully establish Ljuskompassen's peaceful, nurturing atmosphere, helping building trust with her clients who value holistic wellness for both themselves and their animals.

"Sofie has helped me so much with my business, Ljuskompassen. Without her, Ljuskompassen wouldn't look like it does today, and I might not have even dared to start. Sofie is the first person I reach out to when I need help with content or marketing. Sofie always manages to capture images where I feel beautiful and comfortable in front of the camera, no matter the situation. I highly recommend working with Sofie, she is incredibly talented!" - Ellinor Ekholm